Great copywriting inspires your ideal audience to say, "Where have you been all my life and how can I be part of your crusade?"
When you can trust simple, conversational copy as THE way to get people to board your train and take the actions that push social change, well, you start to push social change.
What can you do with excellent copy?
Turn your website into a community center, not a brochure
Make fund- and resource-raising easy and compelling
Create email newsletters that people OPEN because it is filled with value
Convert casual visitors to allies with Calls-to-Action full of strong values and integrity
Give your most passionate advocates the language they need to connect with legislators, community leaders, and community members
Help allies and newcomers take the actions you want them to with ease
Increase Facebook and Twitter followings
Get the attention of influential reporters and hosts
Connect authentically with diverse groups with a wild range of values and experiences